Michael Berger | Vitae

Here are highlights of Michael Berger’s career as director of the Graphic Design + Digital Media program and the Photography program at CBU:

  1. Design Major Population increased from 40+ dessign majors in FA08 to 160 design majors in 2012.
  2. 88% of the trackable graduates from the design program are working in the creative field(s) (71 of 80), see all students below. The gross number, including 30 untrackable students and 2 military students, is 63% (71 of 112).
  3. Michael Berger has led two successful USP trips where students used their design skills to help churches, 2010 and 2011, at the time was the only faculty to have led a USP team thus far.
  4. Michael Berger has earned an MFA in 2013 in design, a terminal degree. His thesis: “The Comedic Model in Graphic Design”.
  5. Has hired and maintained an excellent group of full-time, lecturer and adjunct faculty.
  6. Authored both the Graphic Design + Digital Media programs (2009) and the Photography program (2012)
  7. Morgan Hydinger, a design major, won “Best of Show” at the American Advertising Federation and won Gold at the state level with work done in Professor Berger’s GDM410 Advanced Design course. That same year the Graphic Design + Photography programs won 13 awards.
  8. To keep skillsets sharp, Professor Berger also works as Creative Director at Harvest in off time from teaching.
  9. Professor Berger works with clients such as Fred Jordan Mission, Eastside Christian, Real Life with Jack Hibbs, and other non-profits.
  10. He is a member of the AIGA (The graphic design association of America), American Advertising Federation, CIVA (Christians in the Visual Arts), and other design related communities.
  11. His work has appeared in the Wall Street Journal twice (MTI 2005), Logo Lounge where he had two logos chosen out of 36,000, and has appeared in a number of art and design shows.

Please read the external reviewer’s report attached below.

CLICK HERE TO VIEW VIDEO OF PROGRAM.

CLICK HERE TO VIEW VIDEO OF POOL SHOOT.

Please read Dean Mark Roberson’s Letter attached.

Please read the Outside

Below is design student work.

Teaching Philosopy

Craft and Content.

My name is Michael Berger and I have as design instructor, what I believe, is the greatest opportunity in the world. This opportunity has several facets but at its core is simple. I am simply to inspire the student. I am to inspire them to find their own voice through visual communication, make an impact for the Kingdom of God, and to believe they can make a sound financial living in the field of design, a message not relayed by their peers or authority figures in most cases. This feat however is not earned easily by them, nor is it given away by me. Hard work by both student and instructor in two key areas will prepare them for the rigour of a sustained career in design: craft and content. These two concepts need to be developed equally if the students are to produce work at a level that resonates with the intended audience both aesthetically and cerebrally.

“Craft” is the simpler of the two. Technology has allowed the individual the ability to produce work outside the traditional responsibilities of the designer with credible results. Technology, however, has also homogenized the design voice. When everyone is working thru the same process, same input devices and same influences the designer’s voice is lost. One of my MFA instructors, once proclaimed “everyone can make beautiful  work—do not let the glowing box rule your work”. And it is very true. What will separate the student’s voice is their ability to craft work outside the prescribed work flows. It is the goal in my instruction that students understand principles and techniques that are innately built into our sense of beauty and apply them to their work.

The concept of “Content” becomes a challenge in the design education of a student. As a design instructor I must make “explicit” what has become “implicit” in their experience as human beings in their own particular cultures. I must work to help them understand the power of design and its influences upon a culture if used properly. They must understand the power of empathy towards a client’s goals, motivations and audience then to build visual communication to elicit the desired response. The concept of “context” must be understood by the student in order for them to do work that will insure the intention’s impact. The student’s ability to work through a process of ideation is key—to help them to figure out how to start their own process.

I use principles, exercises and critique to educate students in these two key areas while remaining cognisant of my opportunity to simply inspire them. Intergration of faith is used as a grounding or centering element to teach ethics in subject matter, business practices and design process. It is very easy to use materials from other sources since the advent of the internet and I work to instill into the student a since of conviction and working beyond reproach, simply put, “doing things the right way that honors God and bears witness to our faith.”T

 

Within this portfolio I have tried to show an overview of a robust design + photography program as evidence of my past accomplishments and while portraying my continued evolution as a design instructor and director. The strong student work and successful employment rate is also very strong evidence of the program’s success. The student work portrayed here is just a sampling of the great work done by students. Student and peer evaluations have also been included. I have included some of my materials and syllabi for review as evidence of an knowledge base. My course content and style continue to evolve as the creative field(s) continue themselves to remain very liquid.

The faculty of the design department is now in th process of formalizing our process so the students understand the process across several disciplines. The process looks like this:

DISCOVERY + DEFINE + IDEATE + PROTOTYPE + TEST

It is not a huge paradigm shift because it is a workflow that has been instilled into the students from the beginning. It is a process that works across all five discplines of design, photography, video, web design and mobile design. Schools such as the D-School at Stanford use the same system nomeclature.

I have added discipline such as mobile design and advanced web design as concentrations to keep the student skillsets current with market trends. Augmented Reality is an area we are interested because it is in its infancy so we will pursue it to further the student’s skill set.

____________________________________________

Distinguishing student accomplishments

CBU Graphic Design and Digital Media Graduates

Totals: 113 Graduates   72 in the Creative Fields   30 Unknown   10 Outside of Creative Field  2 Military

63% Gross number of Grads are working in the creative fields.
88.75% of Grads are working in the creative fields if you exclude the unknowns and military (71 of 80)

2009/2010 Graphic Design Graduates:

Renck Thomas-Creative-Instructor-CBU
Phillips Jeremy UNKNOWN
Seipp Jason-Creative-RUSD-VideoInstructor
Wilson Barrett -Outside-Freelance Musician
Helms Karen-Outside Creative-The help company
Zuniga Francisco UNKNOWN
Johnson Cassie-Outside-Anthropologie manager
Nunez Alisha UNKNOWN
Cordray Casey-Outside of Creative-Longshoreman
Castro Stephanie-Creative-Designer-Harvest
Marin Diaz Christian-OutsideCreative-Soccer Trainer
Melton Stephen-Creative-Delveloper-SONY
Frazier Chelsey-OutsideCreative-Homemaker
Lee Jennifer-Creative-Teacher-Graphic Design
Mousa Elizabeth-Creative-Production Artist-Lady Jayne. LTD.
Claypool Brad-Creative-Designer-(Agency unknown)
Adams Kayla -Creative-Designer-Kayla Adams Design
Humphrey Andraya-Creative-Graphic Designer at Designs by Ladydraya
Kim Enoch -Creative—Photographer-EnochKim Photography
Mc Farland Eric-Creative-Photographer-
Spencer Blake-Creative-Freelance Video Editor
Belden James-Creative-Designer-JamesBelden Design
Bechard Taylor-Creative-Photographer-Gojane.com
Hohu Derrick UNKNOWN

24 Grads  14 Creatives  4 Unknowns  6 outside

 

2010/2012 Graphic Design Graduates

Amerine-Unknown
Bauder-Creative-Designer Harvest
Becerra-Creative-PrePress at NW Print
Chevalier-Creative-Kylie Chevalier Photo
Gerfen-Outside-Managing Blackboard
Gutierrez-Unknown
Hartson-Military
Hochradel-Creative-Sandals Church Art Director
Hoehne-Creative-Art Director, Good Design
Ivey-Unknown
Jones-Outside-Moore Middle School, Redlands
Khattab-Creative-Designer-Egypt-InMedia
Kim-Creative-PlainJoe Studios
Lee-Creative-Teaches Graphic Design in High School
McCollum-Creative-Owns Scott McCollum Video
Nyquist-Creative-Freelance Videographer and Photographer
Pickett-Creative-Owns Waterfall Creative Studio
Richards-Creative-First Baptist Church at Rocklin
Serrato-Unknown
Sparkman-Outside-Mary Kaye
Thill-Creative-Owns Thill Creative
Willet-Creative-Musician-One Republic
Winter-Outside-Rancho Army Store
Arocha-Creative-Designer at HOM Sotheby’s International Realty
Bellemeyer-Unknown
Cameron-Unknown
Casey-Creative-Front End Web Developer Soap
Chee-Creative-Facebook
Fruh-Creative-Church
Garibay-Unknown
Grabowski-Creative-Seminary then Front End Web Designer
Gray-Creative-Designer at Harvest
Hahn-Creative-Desiger
Hallman-Creative-Owns Stephanie Ponce Photography
Hardy-Creative-Designer at Artistry Lab
Heinze-Creative-Designer at C28
Hill-Creative-Owns Caleb Hill Photography
Im-Creative-InHouse Designer in LA (Make Up Industry)
Karabas-Creative-Designer/The Pete Holmes Show
Knight-Creative-Designers at the VICE
Kute-Uknown
Miller-Creative-Graphic Design and Marketing at Newmark Grubb Pearson Commercial
Nicassio-Unknown
Nunes-Creative-Creator at Noble Nest
Olguin-Unknown
Plunkett-Castilla-Creative-Production Artist at Hanna & Associates
Schneider-Military
Seipp-Creative-Web Developer & Designer at Pixelmill
Shaw-Creative-Designer/John Hancock Paper Goods
Tant-Creative-Owner of Joshua Tant Photography
Tayenaka-Creative-Product Development at PADI
Trulove-Guest Services at Twin Peaks Camps
Valentin-Unknown
Wagoner-Creative-Videographer at AMW Films
Wilkins-Creative-Marketing Specialist for Yamaho Corporation
Zappia-Creative-Designer

57 Grads  41 Creatives  11 Unknowns  4 outside 2 military

 

2013/14 graduates:

Curtis Alyssa-Seminary
Zavala Abigail-Assistant Director of Worship Arts at Sunrise Church
Chavez Alexander-Creative-Designer Alex Chavez Creative
Bravo Noel-Creative- Graphic Designer/Copy Editor at The Desert Review
Welsh Ryan-Creative-Photographer-RyanWelsh Photography
Armstrong Jacob-Creative-Multimedia specialist at ESRI
Paulos Megan-Creative-Production Supervisor at Larry Jordan & Associates
Bragonier Matthew -Creative-Designer at Gentlemen’s Brand
Harrell Amanda-Creative-Amanda Rae Photography
Johnson Amanda-Outside Creative-Petco
Gorton Shawn-Creative-Designer-Harvest
Hydinger Morgan -Creative-Design-Kayla Adams Design
Houck Tiffany–Creative-Designer at Beacon Media
Fukuda Jackson-Creative-Jackson Fukuda Design
Phelps Kevin-Creative-Video-Harvest
Anderson Steven-Creative-Photogarpher-JensonUSA
Nyquist Ruth-Creative-Freelance Video
Shull Kaelie-UNKNOWN
Doolittle Kelsey-Creative-Graphic Designer at Brendventures
Lebron Mercedes-UNKNOWN
Hughes Ryan UNKNOWN
Molina Levi-Creative-Freelance Designer
Rainey Mindy-Creative-Mindy Rainey Creative
Mc Coy Nathaniel UNKNOWN
Markoski Kelsie-Creative-Designer at Harvest
Mc Eachron Nicole Designer at Krochet Kids
Le Roux Sarita UNKNOWN
Scissons Samantha-Creative-Graphic Designer at Calvary Chapel Chino Valley
Armstrong Stephanie UNKNOWN
Luviano Alfredo-Creative-Designer at the Echo Factory
Crayne Steven-Creative-Designer at CBU Online Studies
Jenelle Young-Creative-Designer at Collision Auto Glass

32 Grads  24 Creatives  7 Unknowns  1 Outside Creative

Totals: 113 Graduates   73 in the Creative Fields   29 Unknown   11 Outside of Creative Field  2 Military

Classes Taught

ART245 2006FA Design Principles
ART245 2006SP Design Principles
ART318 2007SP Adv Design Principles
GDM110 2009FA Fundamental Design
GDM120-A-2009FA Fund Design
GDM130-B-2009FA  Fund Image
GDM130-B-2010SP Fund Image
GDM206-A-2008FA Creative Principles
GDM206-B-2008FA Creative Principles
GDM245-A-2008FA Design Principles
GDM271-B-2008FA Photo Principles
GDM271-D-2009SP Photo Principles
GDM306-A-2008FA Adv Myth& Ideation
GDM306-A-2009SP Adv Myth & Ideation
GDM318-A-2008FA Adv Design
GDM321-E1-A-2010SU Prof Pres
GDM327-B-2008FA  Advanced Photo
GDM331-A-2009FA Animation Design
GDM331-A-2010SP Animation Design
GDM371-A-2009SP Advanced Ideation
GDM371-B-2008FA  Advanced Ideation
GDM399-I-2009FA  Advanced Design
GDM399-I-2010SP Advanced Design
GDM400-A-2008FA  Creative Message
GDM406-A-2009SP
GDM410-A-2009FA Advanced Design
GDM410-A-2010SP Advanced Design
GDM424-A-2009SP Advanced Design
GDM427-A-2009SP Advanced Imagery
GDM450-A-2009FA Intership
GDM480-A-2009FA Flash
GDM499-A-2009FA Senior Show
GDM499-A-2010SP Senior Show
GDM206-A-2009SP
GDM245-A-2009SP
GDM271-A-2009SP
GDM302-A-2009SP
GDM318-A-2009SP
GDM321 2009SP Professional Presentation
GDM450-A-2009SP Internship
GDM499-A-2009SP Senior Show
GDM120-A-2011SP Fund Typography
GDM120-B-2011SP Fund Typography
GDM310-A-2011SP Int Design
2010-FA-UT GDM120-A Fund Typ
2010-FA-UT GDM120-B Fund Typ
2010-FA-UT GDM130-B Fund Image
2010-FA-UT GDM130-C Fund Image
2010-FA-UT GDM410-A Adv Design
2010-FA-UT GDM420-A Adv Typography
2010-FA-UT GDM450-A Intrnshp
2010 GDM321-Design Prof Presentatns
2011-FA-UT GDM120-A Fund Typ
2011-FA-UT GDM120-B Fund Typ
2011-FA-UT GDM120-C Fund Typ
2011-FA-UT GDM130-C Fund Image
2011-FA-UT GDM410-A Adv Design
2011-FA-UT GDM420-A Adv Typ
2011-FA-UT GDM450 Intrnshp
2011-SP-UT GDM120-A Fund Typ
2011-SP-UT GDM120-B Fund Typ
2011-SP-UT GDM310-B Int Design
2011-SP-UT GDM331 Animation Design
2011-SP-UT GDM410 Advanced Design
2011-SP-UT GDM420 Adv Typ
2011-SP-UT GDM450-Internship
2011-SU-UT GDM450-Internship
2012-SP-UT GDM120-A Fund Typ
2012-SP-UT GDM120-B Fund Typ
2012-SP-UT GDM130-A Fund  Image
2012-SP-UT GDM310-B Int Design
2012-SP-UT GDM410 Advanced Design
2012-SP-UT GDM420 Adv Typography
2012-SP-UT GDM450 Internship
2012-FA-UT-GDM120-A Fund Typ
2012-FA-UT GDM120-B Fund Typ
2012-FA-UT GDM120-C Fund Typ
2012-FA-UT GDM399 Spec Topic: Graphc Desgn & Media
2012-FA-UT GDM410 Adv Design
2012-FA-UT GDM420 Adv Typ
2012-FA-UT GDM450 Internship
2012-SU-UT-GDM450 Internship
2013-SP-UT DES498 Portfolio
2013-SP-UT GDM120-A Fund Typ
2013-SP-UT GDM120-B Fund Typ
2013-SP-UT GDM410 Adv Design
2013-SP-UT GDM420 Adv Typography
2013-SP-UT GDM450 Internship
2013-FA-UT DES498-A Portfolio
2013-FA-UT GDM120-A Fund Typ
2013-FA-UT GDM120-B Fund Typ
2013-FA-UT GDM410 Adv Design
2013-FA-UT GDM420 Adv Typ
2013-FA-UT GDM450 Internship
2014-SP-UT GDM120-A Fund Typ
2014-SP-UT GDM120-B Fund Typ
2014-SP-UT GDM410 Adv Design
2014-SP-UT GDM420 Adv Typ
2014-SP-UT GDM450 Internship
2014-SP-UT DES498 Portfolio
2014-FA-UT GDM120-B Fund Typ
2014-FA-UT GDM410 Adv Design
2014-FA-UT GDM420 Adv Typ
2014-FA-UT GDM450 Internship
2014-FA-UT DES498 Portfolio

_______________________________________

Two Programs Authored (Graphic Design + Digital Media Program, and Photography Program)

Graphic Design and Digital Program (cbudesign) at CBU, 2009

cbudesign’s mission.

The Graphic Design and Digital Media Program, cbudesign, mission is train up young designers build a strong portfolio of work and an understanding of the digital trends and tools as they pertain to design. Through project work the students will learn history, underlying themes and best workflow practices to help them function in the design field.

The curriculum has been focused to teach a solid foundation in the tools of design then to move the student on to project work and then on to portfolio building and internship in the fourth year of studies.

Concentrations consisting of four-class clusters have been proposed for studies in photography, video/animation, and web design to complement the graphic design concentration. These areas have been identified by interest of students and their relevancy in the graphic design field.

The proposed curriculum contains art studio electives, art and design history, and project courses to give the student a comprehensive, relevant and competitive design education.

Year 1: Foundation—
Emersion into the technologies, culture and
history of design

Foundational courses in major areas of design. Image (photoshop), design (Illustrator), InDesign (typography), Drawing and Art History. Pre-Requisites in Photoshop, Illustrator and InDesign are required for students to move to upper division coursework.

Year 2: Intermediate—
Study of methodology and craft

Upper division course work including two Art Studio electives challenge the student search for their own methods of ideation and process. The courses also stress image making and craft, that which separates great work from good work.

Year 3: Concentration—
Study areas of Photography, Design, Web, and Video/animation allow the student to pursue their own interests.

Concentration course will further enhance the student’s own interests and help them develop their own voice.

Year 4: Capstone—Independent Studies

The portfolio course, senior show, and internship class gives the senior time to prepare for future opportunities after graduation. In the senior year the student and instructor will meet to review student work and set the study plan for the senior year in preparation for graduation and subsequent professional endeavors.

 

cbudesign’s course structure

Year 1  Lower division requirements

GDM 110 Fundamental Design

GDM 120 Fundamental Typography

GDM 130 Fundamental Image

GDM 240 Design Movements of the 20th century

ART 204 Basic Drawing

ART 222 Art History II

Year 2  Upper division requirements

GDM 310 Intermediate Design

GDM 320 Intermediate Typography

GDM 330 Intermediate Image

ART 430 Art and the Bible

Year 3  Concentrations

GDM 480 Web Design (All Concentrations)

Graphic Design Concentration

GDM 410 Advanced Design

GDM 420 Advanced Typography

GDM 430 Advanced Image

Photography Concentration

GDM 360 Studio Photography

GDM 365 On-Location Photography

GDM 460 On-Assignment Photography

Video and Animation Concentration

GDM 331 Animation Design

GDM 341 Video Fundamentals

GDM 441 Advanced Video

Web Design Concentration

GDM 328 WordPress and Advanced Blog Design

GDM 338 Flash and Actionscripting

GDM 348 MySQL and PHP Scripting

Mobile App Design Concentration

GDM 360 User Interface Design

GDM 370 Fundamental Mobile Design

GDM 375 Advanced Mobile Design

 Year 4

Capstone—Independent Studies

GDM 450 Internship

GDM 499 Senior Project

Graphic Design and Digital Media Catalog Descriptions

The Graphic Design major prepares students for careers in professions including graphic design, photography, web design and video/animation. The students will learn the technologies, trends and principles employed by professionals in these fields. The program is based around hands-on projects and portfolio building.

Graphic Design and Digital Media Course Descriptions

GDM 110 Fundamental Design

This course explores the tools and implementations of Adobe Illustrator through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is a working knowledge of Illustrator for the student.

GDM 120 Fundamental Typography 

This course explores the tools and implementations of Adobe InDesign through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is a working knowledge of InDesign for the student and for the student to be able to identify key typography concepts.

GDM 130 Fundamental Image 

This course explores the tools and implementations of Adobe Photoshop through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is a working knowledge of Photoshop for the student.

GDM 240 Design Movements of the 20th Century

This course surveys of design movements of the 20th century and the influences found today. Movements such as Futurism, Modernism, Postmodernism and the Information Age will be studied.

GDM 310 Intermediate Design

This course is an intermediate design course in which project work is used to study work flow, pre-press techniques and practices, idea generation, and other concepts that arise from the process of creativity.

GDM 320 Intermediate Typography

This course is an intermediate typography course in which more complex typography concepts, best practice type generation and project work challenge the student.

GDM 330 Intermediate Image

This course is an intermediate image course in which more complex photography and photoshop techniques will be taught. Students will learn how to manipulate photography using photoshop to create complex ideas and messages.

GDM 410 Advanced Design

This course is an advanced design course in which project work is used to build a professional portfolio for employment or advanced studies. Complex design issues and problem solving challenge the student throughout the creative process.

GDM 420 Advanced Typography

This course is an advanced typography course in which complex real-world typography concepts are now explored to build projects for a professional portfolio of work for employment or advanced studies.

GDM 430 Advanced Image

This course is an advanced image course in which professional, complex image generation is explored and expert techniques in color correction, masking and compositing are implemented. Professional portfolio projects are built to prepare students for employment or advanced studies.

GDM 360 Studio Photography

This course explores techniques and the tools implemented by a photography studio. Projects and exercises will teach the students how to use a camera, use lighting and workflows. Photoshop post-camera techniques will also be taught in conjunction with image processing.

GDM 365 On-Location Photography

This course explores natural light settings commonly found on location shoots. Color, available lighting techniques will be taught. Projects and exercises will teach the students how to use a camera, use lighting and work flows. Photoshop post-camera techniques will also be taught in conjunction with image processing.

GDM 460 Assignment Photography

This course will offer the student the opportunity to develop photography skills independently in an online format with teaching and student online forums and content. The student and instructor will meet to discuss the student assignments and outcomes.

GDM 331 Animation Design

This course explores the tools and implementations of Adobe After Effects through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is for the student to have a working knowledge of After Effects.

GDM 341 Video Fundamentals

This course explores the tools and implementations of Final Cut through assigned projects and exercises. Techniques will be explored and explained. Best practice work-flows will be taught. The goal of this course is for the student to have a working knowledge of Final Cut.

GDM 441 Advanced Video 

This course is an advanced video course in which project work is used to study complex concepts of story, editing and publishing. Projects in this course are designed to build a student’s portfolio of professional work for presentation for employment and advanced studies.

GDM 328 WordPress and Advanced Blog Design

This course explores the process of using WordPress, a power engine, to build professional blog sites upon. The students will design and build blogs using WordPress and other programs needed to build graphic assets.

GDM 338 Flash and Actionscripting

This course explores Flash’s power actionscripting, font control, time line and movie properties. The student will work on projects and exercises to gain a knowledge of the functionality of one of the most powerful web animation programs today.

GDM 348 Mysql and PHP

This course is an advanced scripting course where the student is taught the scripting language thru exercises and discussions online. Course work will include projects.

GDM 480 Web Design : html and css

This course is a course that implements the student’s accrued knowledge of design and typography and applies them to web site design. Using facets of Illustrator and Photoshop the students will design and develop a web site. They learn to draw schematics and present them. They will learn to register domains and establish hosting services for their site which will translate into a service provided to clients.

GDM 450 Internship

The internship will consist of an off-campus work opportunity in the field of design at a minimum of 3 hours a week.

GDM 499 Senior Project

This course is designed as a capstone showcase of the student’s accumulated body of work while in the program. The Graphic Design Senior Show will consists of 10 portfolio pieces from the student’s portfolio.

_______________________________________

Program Authored

PHOTOGRAPHY Program at CBU, 2012

cbuphotography’s mission.

The Photography Major program is designed to instruct the student in three major areas, or interests, in photography: Commercial, Fine Art and Sports. Students will learn the integration of theory, best-practices, hands-on and assignment instruction.

Year 1: Foundation—
Emersion into the technologies, culture and
history of Photography

Foundational courses in major areas of design. Image (photoshop), design (Illustrator), InDesign (typography), Drawing and Art History. Pre-Requisites in Photoshop, Illustrator and InDesign are required for students to move to upper division coursework.

Year 2: Intermediate—
Study of methodology and craft

Upper division course work including two Art Studio electives challenge the student search for their own methods of ideation and process. The courses also stress image making and craft, that which separates great work from good work.

Year 3: Concentration—
Study areas of Photography, Design, Web, and Video/animation allow the student to pursue their own interests.

Concentration course will further enhance the student’s own interests and help them develop their own voice.

Year 4: Capstone—Independent Studies

The portfolio course, senior show, and internship class gives the senior time to prepare for future opportunities after graduation. In the senior year the student and instructor will meet to review student work and set the study plan for the senior year in preparation for graduation and subsequent professional endeavors.

cbudesign’s course structure

Year 1  Lower division requirements

DES 110  Design Thought Fundamental I

DES 112  Design Thought Fundamental II

GDM 130 Fundamental Image

PHO 105 The Camera

PHO 140 History of Photography

Year 2  Upper division requirements

GDM 330  Intermediate Image

PHO 410 Studio Lighting

PHO 412 Portraiture

ART 430 Art and the Bible

PHO 431 Sports Photography

PHO 432 On Location Photography

PHO 433 Assignment Photography

Year 3  Concentrations

Students must complete all requirements in one of the following concentrations:

Commercial

PHO 110 Fundamental Commercial Photography

PHO 310 Intermediate Commercial Photography

PHO 411 Food/Product Photography

PHO 412 Portraiture

PHO 413 Wedding Photography

FINE ART

PHO 120 Fundamental Fine Art Photography

PHO 320 Intermediate Fine Art Photography

PHO 420 Still Life

PHO 421 Alternative Process

PHO 422 Portfolio/Gallery

PHO 423 Photo Essay

 Year 4

PHO 450 Internship (0 units, required)

PHO 485 Photography Business

PHO 499 Senior Show (1 unit)

Photography Catalog Descriptions

The Graphic Design major prepares students for careers in professions including graphic design, photography, web design and video/animation. The students will learn the technologies, trends and principles employed by professionals in these fields. The program is based around hands-on projects and portfolio building.

Graphic Design and Digital Media Course Descriptions

PHO 105 The Camera

This course is an introduction to photography where students are introduced to formal techniques and how to work a camera. Principles in exposure, time and composition will be explored.

PHO 110 Fundamental Commercial Photography 

This course is an introduction into commercial photography where the student is not bound by time, space or gravity. The student is challenged to think conceptually while learning the aspects of the business of photography.

PHO 120 Fundamental Fine Art Photography 

This course is an introduction into fine art photography where the student works to produce art that is generated internally. The student is challenged to think conceptually while not constrained by the general precepts of photography and the physical principles of the camera itself.

PHO 140 History of Photography

This course is a survey of the 150 years of photography and the trends and technologies that have shaped it transformation into what it is today.

PHO 310 Intermediate Commercial Photography

This course further explores the facets of commercial photography which include working with models, location acquisition and working in a collaborative environment. The student will be challenged to propose and execute creative solutions to problems set up by the instructor.

PHO 320 Intermediate Fine Art Photography

his course further explores the facets of fine art photography which include working with models, location acquisition and working in a collaborative environment. The student will be challenged to propose and execute creative solutions to problems set up by the instructor.

PHO 410 Studio Lighting

This course explores techniques and the tools implemented by a photography studio. Projects and exercises will teach the students how to use a camera, use lighting and work flows. Photoshop post-camera techniques will also be taught in conjunction with image processing.

PHO 411 Food/Product Photography

This course explores the techniques and methodology of photographing food and interior lifestyle. The course will challenge the student to produce work consistent with professional food photography

PHO 412 Portraiture

In this course the art of portraiture is considered and practiced. The student will be challenged to hone the fine art of portraiture and its impact on the model and the viewer. The student will be challenged with a wide range of subject and practice the art of controlling a portrait setting.

PHO 413 Wedding Photography

his course will explore the wedding field and the process of shooting successful weddings. It is a lucrative market for photographers and there are opportunities for young photographers to working immediately.

PHO 420 Still Life

This is a course that challenges the students to see light, shadow and composition thru the lens and then to
capture it. The student will work with settings and lighting to produce work consistent with professional fine art.

PHO 421 Alternative Process

This course challenges the student to produce art thru the use of print making, and other processes outside the camera. Here there will be several techniques studied and different mediums used.

PHO 422 Photography/Gallery

The photographer’s ability to present themselves well is a crucial component of telling one’s story within photography. In this course the student will challenged to consider how their work will be displayed in gallery settings and to produce their work to meet that end.

PHO 423 Essay

In this course the student will work with the instructor to formulate an essay plan to help build the desired body of work. The student will create an essay that consists of a number of images that explores the prescribed subject matter and furthers the student’s portfolio in the area

PHO 431 Sport Photography

This course will explore the world of sport photography and the special challenges it presents the photographer in equipment, timing and environment. The ability to tell a story in a fraction of second and position yourself to anticipate the shot is key.

PHO 432 On Location 

This course will challenge the photography student to tell stories outside the controlled environment and to successfully navigate lighting and viewpoint obstacles.

PHO 433 Assignment

This course will individually assign the students photo essay problems whereby the student go and shoot events and stories set up by the instructor.

PHO 480 Internship

An internship is an integral component the development of a student photographer while also exposing them to the industry. This student is required to work off campus at photography business, or related field.

PHO 485 Photography Business

This lecture course will introduce the students to principles of self-promotion, taxes, bidding, pricing, the procurement of work and agents.

PHO 499 Senior Show

This course prepares the students for their capstone show and the pending graduation into their post-undergraduate endeavors.

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Michael Berger | Course Syllabi and Materials

 

In this section the following items are contained:

1. This semester’s syllabi: Outlined in the syllabi are course purpose, course description and purpose, grading policy and rubric, discussed principles, and projects. Concepts explained within such as “talent vs. effort” spur the student on to work hard and to understand that the effort put into work is weighed heavily vs. a student’s position on the devlelopement curve. Student Learning Outcomes are explained within.

2. The Graphic Design + Digital Media evaluation sheet: This evaluation sheet is used to grade student work with aims towards minimizing subjectivity towards the student. Based on ten categories, the system is set up to grade the student’s process and other items to help insure the student understands “how” work. It is important the student learns to formulate their own process if they are to sustain a rigourous design career.

3. Whitepapers: Early on, I started building and collecting design principles that I found I could isolate and help the students understand with a handout. Contained here is a cross section of those sheets.

4. Program structure map: I wanted to build a program where the structure was linear and students understood the progression and logic of the program. Please see the program map.

 

Attachments

Michael Berger | Peer Teaching Reviews

I have had peer reviews by Melissa Croteau, Doreen Ferko and Mark Roberson.

Student Evaluations 2009-2010

 

Student Evaluations 2011-2012

 

Student Evaluations 2012-2013

 

 

The Course Evaluations for this Academic Year are attached below.

Attachments

Student Evaluations 2013-2014

 

The Course Evaluations for this Academic Year are attached below.

Attachments

Michael Berger | Self Assessment

Do for others what they cannot do for themselves.

Design. Photography.

Whether in life’s fleeting moments, raising kids, directing a design program or taking a photograph, I have found the most satisfaction in giving someone something they couldn’t do for themselves. I am not a rich man so these gifts are not great. I will not be on a plaque somewhere, nor will I be famous. My life is busy but simple. My skillset has afforded me an opportunity to meet people and travel the world. I have photographed rock stars and people on the fringe of society. It has taught me to enjoy people—to really look at everyone and search for who they are in that moment. I am not so interested in who they project on to me but who they can’t hide from me—that split-moment when the weight of their persona is lifted and they are revealed. The mirror won’t show them it but the camera will.

My work represents a life out of context. The work’s meaning and success is measured by those who daily commission it, appreciate it or who are affected by it. The context of the work is completely different in each occurance. Each a solution to a different problem. And honestly, it is the intersection of anonymity and strategist that I enjoy the most. Solving problems visually for those who can not do for themselves is a challenge and gives the work meaning to me. It is how I serve. The work should connect with the desired audience at a greater level because of my form and understanding of the desired outcome. If I have done my work upfront then my ability to elicit the desired outcome is realized.

Michael Berger | Publications

 

These photos above are taken from Logo Lounge 7 where 2,000 logos were selected of 36,000. Michael Berger had two logos selected into the book.

The work above represents my work that was placed into the Wall Street Journal for a period of time. I wrote and designed the ads.

Please also see my attached thesis publication regarding the Comedic Model in Graphic Design.

Attachments

Michael Berger | Pragmatic Scholarship

 

The graphic below is a screen shot from a video commercial I wrote, shot, edited and produced for cbu/online. To watch the :30 version click here.

In 2003, as an art director with David Riley, I designed the CBU logo.

Here are more logos I have design familiar to the CBU community.

I designed the C.S. Lewis College logo. (This is an outtake that I like better than the one chosen.)

I designed the identity for the College of Architecture + Visual Arts + Design

I designed the logo for Harvest America, Greg Laurie’s initiative.

In 2005 I designed The Roundtable Magazine as Director of Creative Services with CBU. (The cover photo for this issue was taken by me.)

I designed the Business Brochure which subsequently became the template for other departments.

I design and do photography for the materials for Fred Jordan Mission, an Christian organization on the streets of Skid Row.

I designed the identity and packaging for Moran’s Ground Beef.

Hanz Ives asked mbdx creative to design his package and produce his first music video from the CD entitled “Under The Banner”. The package uses my photography and is shot here in Riverside. Click here to view the video I produced Hanz Ives, “Your Banner Over Me”

I recently design a poster for a movie just released this month.

I design a series of posters for a non-profit music program called West Coast Rock School.

I have worked on literally thousands of other projects over 25 years in a busy career.

 

 

 

Michael Berger | Scholarly Presentations

 

I showed work in the MOMENTUM show at the CBU Gallery.

This is a printmaking show my work shown in. (I also was commissioned to design this poster for the show)

This is the poster for my MFA show where I showed the result of my Master of Fine Art degree in design.

 

Michael Berger | Certifications / Professional Licenses

 

I have worked 25 years in design agencies, freelance, owned my own boutique design business and worked for non-profits. My careers has spanned the advent of the computer infiltrating the design field and now mass communication. I am fluent in the technologies and different mediums.

There is no design license for design so this section is not applicable to me.

Editing Journals, Reviewing Manuscripts, etc.

 

As Creative Director for Harvest and Director of the Graphic Design + Photography program I direct and edit creative content from a team of creative on a daily basis. My goal is to make sure the brand is ahered to and the communication is clear and concise.

I however do not edit or review manuscripts at this time.

Michael Berger | Creative Works

Please refer to the Pragmatic Scholarship section for a cross section of my creative works.

You can also visit mbdx.com to see my work.

 

 

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Distinguishing student accomplishments

Trever Hoehne, photographer, has been featured in Vouge Itialia, shot celebrities such as: Ryan Secreast, Maroon 5, Julian Hough, Selina Gomez, and other A-List celebrities
Hillary Coy employed at MILK, a prestigious photography studio as editor
Stacey Schoellerman employed at Branding Iron as designer
Brad Claypool designed Lift Coffee brand and lead designer at David C. Cook
Kayla Adams employed as designer at 31bits
Joanna Waterfall owns Waterfall Creative studio
Jenny Lee employed as Graphic Design teacher at high school level
Stephanie Castro employed as art director at Firebrand Studios
Steve Melton employed as a software engineer at Sony Online Entertainment
Jonathan Nyquist owns Nyquist Creative
Scott McCollum owns Scott McCollum Productions
Aaron Kim employed at PlainJoe Studio as a designer
Tyler Hoehne employed at Good Design as an art director
TJ Bechard is employed as art director/photographer at GoJane.com
Enoch Kim owns Thunderfish Creative Studio
Andrew Hochradel employed as lead designer at Sandals Church
Danny Tayenaka employed as product development at PADI
Eric MacFarland owns Eric MacFarland Photography Studio
Rachel Weinstein employed as social media manager at Ayzenberg Group
Alex Lopez employed as Director, Design & UX at RICO
Andraya Humphrey owns Designs by Ladydraya
Alfredo Luviano is employed as designer at Echo Factory
Raven Gray is employed as designer at Harvest Church
Louis Bauder is employed as designer at Harvest Church
Ryan Hubbard is employed as designer at California Baptist University marketing department
Clint Heinze is employed as designer at Signaroma
Elizabeth Walker is employed as designer at Lady Jane Ltd.
Jim Belden is employed as freelance designer
Jessi Pena designer at Vino Nuevo El Paso and Creative Director at Jessi Pena Creative
Taylor Kile is employed as designer at Torrent
Erica Shaw is employed as designer at Dear Hancock Paper Goods
Justine Arocha is employed as designer for Seven Gables Reality
Erik Becerra is employed in prepress at NW Printing
Kylie Chevalier owns Kylie Chevalier Photography
Kyle Miller employed as designer at Newmark Grubb Pearson Commercial
Danie Castilla employed as production artist at Production Artist at Hanna & Associates
Amy Hahn employed as Graphic Designer at Diddams
Chris Hardy employed as Graphic Designer at Artistry Labs
Lindsey Malcolm employed as Graphic Designer at iSanctuary.com