CA Journal of Commercial Art, Volume 1, Number 1

CA Journal of Commercial Art, Volume 1, Number 1
Published August 1959 / $1.50

Photo by Michael Berger, The Graphic Disciple

CA_Journal of CommercialArt, Volume1_No1














Notes of Interest

Inaugural Issue. The inside cover is a thank you to 80 retail art material dealers who are subscribers and single copy sales agents. The list includes:

A & E Equipment
Applied Art Supply
Art Mart
Artsign Materials
The Art Studios
Al J. Bader Company
R. Barry Art Supplies
Bell Reproduction Company
Block Artists Materials
Boise Blue Print
Arthur Brown & Bro.
The Brudno Art Supply Co.
California Artist Materials
Capitol City Blue Print
Carbondale Printing & Supply
Central Art Service
Crane-Gallo Artist Center
Bert L. Daily
Drafting Materials
Henry Eagleton
East Side Art Center
Fred Elquest & Son
Federal Supply
Fine Art Studio
Sam Flax
A. I. Friedman
General Office Supply
H.R. Giger
The J.K. Gill Supply
Glasner Art Supply
Graphic Artist Supply
Graphic Arts
Graphic Artist Supply
H.T. Hall
Hatfield’s Color Shop
Holliday’s Art Supplies
Hyatt’s Graphic Supply
Institute Artist’s Materials
Arthur Johnson
Koenig Art Shop
Labadie Arts & Crafts
Lee’s Art
Leslie Art Supplies
Lowman & Hanford
Makielski Art Shop
M.M. Marty
Geo. F. Muth
Nashville Stationery
Near-North Guild
Notron’s Art Supplies
Palette Shop
Philadelphia Art Supply
Pomeroy Art Supplies
R & D Price
San Diego Engineers’ Supply
San Jose Paint and Wallpaper/
Sanlu Art Supply
Seattle Art & Photo Supply
Sheldons Art & Drafting Supplies
The Skylight
A. & B. Smith
George Smith Artist’s Supplies
Spelico Paint & Art Supplies
Standford Blue Print
S. Stienhauer & Son
The T-Square
Texas Art Supply
University Art
University Book Exchange
University Book Store


Staff of note

Robert Blanchard, publisher
Richard Coyne, art director
Jack Herrick, editor

Cover Design by: Freeman “Jerry” Craw



Creativity: International Design Conference: Aspen 1959.
Features: Morton Goldsholl, Thomas M. Folds, Bruce MacKenzie, Lancelot Hogben F.R.S., Jerry Schnitzer, Gilbert Cohen-Seat, Dr. Roman Vichniac, William Golden, Norman Mclaren, Abram Games O.B.E, F.S.I.A., Lancelot Law Whyte, James Real, WIlliam Capitman

Creativity: Complacency, The real menace. by Hank Ketchum

Humor: Irwin Caplan inaugurates, with advertising cliches

Special Feature: our logo and it designer, “Jerry” Craw

Finish: Ampex’ 35-mm Slide show, Bill Fisher

Exhibit: reproductions of current and choice

Morgue: men’s hands

Materials: art’s materials “work-tested” by CA

Color: regualr color-guide chart, red—blue—black

Management: evaluating art costs to the total budget

Production: introduction to techniques

Special Feature: the story bedhind Time Inc.’s “fish”

Typography: numbers

Special Feature: “The Awkward Age”, part 1

Photography: the pitfalls of over-specialization

On the Board: shop talk, advertiser’s index


Featured Artists

Arch Garner


Featured Agencies



Featured Designers

Designer Arnold Shaw, Arnold Shaw and Associates
Jerry Craw, Art Director and Vice President of Tri Art Press, New York


Featured Illustrators



Featured Photographers

Ken Bess



Famous Artist Schools
Nupastels, Eberhard Faber
Kleer-off eraser, A. Langnickel, Inc
Hi-Art Illustration Board, National Card, Mat and Board Co.
Winsor & Newton Series 7 Brushes, Winsor & Newton Inc.
Lucygraf projector, Lucygraf inc. Sal Bass endorsement
Crescent Illustration Board, Crescent Cardboard Company
Kenro Vertical 18 Camera, Kenro Graphics
Atlantic Pastel Offset, Eastern
Blu-Zip Acetate Sheets, Para-Tone Incorporated
Camera Lucicon, The M.P. Goodkin Co.
Poster Paint, Rich Art Color Co.
Illustration Board, Bainbridge
Studio Lamp, Luxo Lamp Corporation